What do you do?

I’m an Art Director & Creative Producer based in Toronto (NYC-friendly). I turn strategy into 360 campaigns that travel across web, social/OLV (TikTok, Instagram, YouTube), film, photography, OOH/print, experiential/retail activations, and CRM/email. I stay hands-on from decks and storyboards through pre-production (PPMs), set leadership, and post-production (edit, color, mix, motion graphics, versioning).

Which agencies and brands do you work with?

Tech, fashion, culture, and retail. I’ve delivered brand photography tied to luxury houses (e.g., projects aligned with Louis Vuitton, Tiffany & Co., Burberry) and supported 13 brands at BDG plus shoots with TikTok. I collaborate with agencies and in-house teams.

Do you direct on set and manage production?

Yes. I handle casting, locations, crew hires, call sheets, budgets, vendor SOWs, and I run PPMs. On set I keep camera, lighting, talent, and client aligned; in post I supervise edit, color, sound, graphics/VFX, and final spec-correct deliverables.

What’s your AI policy?

I may use GenAI for pre-viz/exploration (mood, frames, icon studies) and only deliver human-curated, licensed, or original assets that clear legal/brand standards.

How do we start a project?

Email zoe.yxinz@gmail.com with a brief or use the contact form. Can’t wait to work with you!